Belinda Lloyd, Senior Technical Account Manager at Amperity, explores how an AI-first, data-driven approach can better target audiences and reshape travel marketing for more personalised, effective engagement. Here is her story.
It's the holiday season, and the pressure is on travel brands, hotels and airlines in Australia to find new ways to deliver personalised experiences…
Once regarded as a niche activity, solo female travel has blossomed into a global phenomenon. Over the last two years, an unprecedented number of women embarked on solo journeys.
Not to escape, but to explore. This surge is more than anecdotal; it's supported by compelling statistics and societal changes that signify a broader transformation in…
“That’ll cost you the price of a smile.” — a local at the Murrurundi sausage sizzle, capturing the country spirit perfectly
The Magic of Slowing Down
Everybody dreams of village life — even city dwellers. Deep down, we all crave connection: that feeling of belonging where neighbours wave as you drive by, your barista knows…
Valerie Orton is on a year-long “Golden Gap Year,” travelling the world and embracing new adventures. After years in executive leadership and resilience coaching, she decided to swap the boardrooms for bushlands, cityscapes, and far-flung destinations. Here, she shares her first safari experience in Botswana, Africa. In all, Valerie was in Africa for four weeks.…
The 16th Epson International Pano Awards, the world’s largest global competition for panoramic photography, has unveiled its 2025 winners, showcasing artists who expand our perception of space, light, and landscape. From the icy peaks of the Dolomites to the shimmering northern skies over Senja Island, these images invite us not merely to see the world,…
By Kate McGuinness | Extract from Lonely Planet’s Women Travel Solo
Whether it’s a bustling hawker market in Penang, a candlelit tasting menu in Dublin, or a quiet taco stand on the road in Mexico, dining alone can be one of travel’s most unexpectedly joyful experiences. In this extract from Lonely Planet's Women Travel Solo,…
Puerto Vallarta’s beauty is no secret — its beaches, palm-lined promenades and fiery sunsets have been luring travellers for decades. But that popularity also means finding peace and privacy can be tricky… unless you know where to look.
Tucked away in the lush hills above the coast, where the call of chachalaca birds and the…
By Ashley Parsons | Extract from Lonely Planet’s Women Travel Solo
“Cycling solo taught me that I can journey alone—but it’s still nice to have help along the way.”
With a vintage bike, a tent, and a sleeping bag, Ashley Parsons set out on an unplanned adventure: cycling from Paris to Geneva. Along canals, forests,…
Solo travel is no longer a niche pursuit. According to recent research from Webjet, nearly half of Australians are planning a solo adventure in the next two years, and for good reason. There’s something transformative about stepping out of your comfort zone, and if you’re ready to take that leap, Fiji might just be the…
