Travel has always been about discovery, but in 2025, it’s also about digital connection. According to the Summer 2025 Travel & Connectivity Report – Beyond Borders, how we stay online while abroad is no longer a side detail. It has become a frontline issue shaping not only productivity, but also wellbeing, sustainability, and even how companies show they care for their people.
As the report notes: “Staying online while abroad is becoming a proxy for how companies care for their employees. Providing secure, seamless, and transparent digital access signals investment in both productivity and wellbeing.”
For women travellers, particularly those balancing work and leisure — the so-called bleisure trend — this shift matters more than ever. Connection isn’t just about checking emails quickly, it’s about whether you feel protected, supported, and respected while travelling.
Needs Of Corporate Travellers Have Shifted
The data reveals a clear change in what corporate travellers expect. Alex Bryszkowski, VP B2B & Partnerships at Holafly, put it bluntly: “Corporate travellers are telling us very clearly: speed gets you in the game, but security and transparency are what win their trust.”
This is where eSIM technology is making a difference. Nearly one in five travellers used an eSIM this past summer, with over 90% saying they would use it again. The report found that among corporate travellers, 15.6% are already equipped with company-provided eSIMs — and this number is rapidly growing.
For women travelling alone or on extended work trips, the appeal is obvious. No more hunting for SIM cards at airport kiosks or worrying about surprise roaming bills. Instead, connection becomes frictionless, secure, and transparent.
Women Love Travel: Why Wellbeing Is On the Line
The report also shows that data access is directly tied to mental health. More than half (57%) of business travellers said good digital access boosted their productivity, while 13% said poor service actually reduced it, adding stress and frustration.
That’s not a small detail. As the report concludes: “Failing to provide strong, reliable service risks not only efficiency but also mental health and job satisfaction.”
For women navigating global careers — often while juggling additional responsibilities back home — the difference between a reliable, secure connection and patchy Wi-Fi can be the difference between empowerment and overwhelm.
Travel Expectations Are Universal Now
Perhaps the most striking finding is that the line between business and leisure has blurred completely. Whether it’s a work trip, a family holiday, or a blend of both, travellers are demanding the same things: speed, simplicity, security, and transparency.
As the report puts it: “Travellers may tolerate slow moments, but they will not forgive feeling unprotected or left to absorb hidden costs. Trust is built when companies show they have their people’s backs.”
For women travellers, this resonates deeply. Hidden costs and lack of transparency in travel disproportionately impact solo and budget-conscious travellers, making trust a non-negotiable.
A New Kind of Travel Freedom
Finally, the report highlights an emerging awareness of sustainability, particularly among younger travellers. Among eSIM users, 36% already consider environmental impact in their choices. This signals a future where the greener option may also be the simplest and smartest one.
Pablo Gómez, CEO at Holafly, summed up this transformation: “We are entering a new chapter where digital access is not just about being connected, but about empowering travellers to move with freedom, confidence, and purpose.”
And for women who love travel, isn’t that exactly what it’s all about?